This Fuck the poor – campaign makes us look like fools! It shows how well a campaign can speak to us through video but not as much when it actually happens on the street right in front of us. It’s almost sarcastic that the end of the video shows us how we ignore something unpleasant and something we see every day. But if something is different or annoys us we speak up… This is what all successful ads and campaigns should do: Make it clear by doing something different than others.
Let me know what you think of the video – does it move your opinion of others and yourself?
The video is supported by http://piliontrust.co.uk