Funny IKEA commercial making fun of Apple. I love when people take other companies perspectives or in this case make fun of what actually works when Apple creates a TV commercial / ad. IKEA decided to take on that concept and see if it works. Also it has references to a norwegian joke about Book support, that you can watch here.
IKEA does a great job at re-selling the concept of a book in a tech world filled with tablets, iPads, iPhone and tech – a bookbook = a free IKEA catalog.
I laughed so much and also because it is so well though. Nice spin-off of Apple commercials and ads. Enjoy 🙂