The cookies were crisp, the coffee was still in the cups and the dark suits had pushed their full stomachs in place under the edge of the conference table , as the director finally broke the silence.

He told us how happy customers were because his company always delivered quality and why we – Mark and I – now would help to communicate it to many more.

Mark took a cookie but quickly put it back and said “I don’t buy quality,”.

The room was silent for a moment – not even the cookies dare to crumble…

Mark explained that he doesn’t believe in thing that just say ‘Quality’. He buys:

• Things of a particularly hard material. Or silky
• Things that lasts long
• Things that still smells of roses after washing number fifty
• Things that are sustainable
• Things that are designed by innovative designers
• Things that he can drop on the floor
• Things that he will be wiser
• Things that are user-friendly
• Things that make him smile

Mark never buy quality because ‘quality’ itself is nothing!

It is an empty word , no telling what awaits us.
Example: Take the cookies from the bowl on the conference table. Are they quality cookies? Why is that…?

• Because they are made of organic, hand-picked ingredients and no one was hurt during production?
• Because they do not crumble as much as other cookies?
• Because they are ultra low on calories?
• Or because every cookie in the bowl is wrapped in it’s own little delicious hygienic packaging?

We do not know until there is any other word than quality (or professional , dedicated, reliable and efficient) to explain why these cookies are actually better.

Never trust “Quality” until the products explains why

That’s why, like Mark, you should never buy ‘quality’. That’s why you can never deliver just ‘quality’ products to your customers.

You should contribute with something that makes a particular difference to others – and your contribution deserves specific words that captivates people you want to reach. Then they understand and believes that your products are ‘quality’ without you having to print/say ‘quality’ on/about your products.

A tool for finding the right words:

Always ask yourself if the opposite statement could be the case when you put into words what you offer:

Message: “I offer legal services of high quality”
The opposite: “I offer shitty legal services” = FAIL!

Message: “I offer legal services that prevents someone suing you or your company”
The opposite: “I offer legal advice to minimize your losses when you get sued” = It works!

Why are your cookies ‘Quality’?

What quality services or products do you deliver? Type it below if you want feedback 🙂

Thanks to kraes.e-conomic.dk for the idea

Now this Innovative gold cart hovercraft rules the golf field!! I just love innovation – even in an old sport like golf!

Its not exactly a new idea but a new way to do it – and I like it!

Leather cable holder made of 2mm thick vegetable tanned leather. Suitable for all kinds of cables. Deliverable in black and natural tone.The dust bag is made of 100% unbleached cotton. Oker is a Dutch company based in Amsterdam, created by the urge of designing and making quality products that respect the past and future. Products that will stand time and grow on you. Working together with traditional craftsman and the use of natural materials we strive to make products that stands out and age beautifully.

http://thegadgetflow.com/portfolio/leather-cable-holder-20/

Kendall Portable Bluetooth Speaker

The new Kendall music companion is the perfect solution for those of you who like to have some decent sounding music where wiring and/or access to power might not allow the possibility.Absolutely perfect to take to the park for a picnic or the cabin for the weekend as well as used to play music in rooms where you might not have a traditional stereo setup.Paired with our freely downloadable iphone application it turns into a great little alarm clock.

Kendall – Portable Bluetooth Speaker

Muji Bluetooth Wall Speaker

This wall mount Bluetooth wall speaker plays music wirelessly from Bluetooth-enabled devices such as your smartphone and comes with a built-in FM radio. The speaker can be turned ON/OFF by pulling the cord attached to the wall hanging body. The Muji wall mount Bluetooth Speaker has 2W × 2ch output. Volume control is possible with the supplied remote control.

Muji Bluetooth Wall Speaker

Kohler Moxie Speaker Showerhead

Surround yourself with sound for a new kind of KOHLER shower experience. Your music. Your shower. Your time. To shine. To chill out. To sing. To refresh. To re-set. To be moved. To get energized. To get away. The Moxie showerhead + wireless speaker delivers 7 hours of music, news and more to your showerhead by pairing wirelessly with your Bluetooth- enabled devices. The magnetic speaker capsule pops in and out of the showerhead for easy re-charging of the built-in Lithium-ION battery.

Kohler Moxie Speaker Showerhead

House of Marley Chant Portable Wireless Speaker

Simple. Portable. Earth-Friendly. Take your music with you wherever you go with the Chant Bluetooth portable audio system. The built-in rechargeable battery and convenient Bluetooth connectivity make it simple and easy to connect hundreds of devices and fire up your tunes whenever and wherever you need them.

House of Marley Chant Portable Wireless Speaker

NuForce Cube Portable Speaker

The NuForce Cube is engineered to be your all-in-one mobile audio center. If you want good sound wherever you go, then you’ll find it an amazingly convenient and easy to carry companion. In one tiny cube-shaped enclosure, we have united a quality headphone amplifier, high performance speaker, and audiophile grade USB DAC.

NuForce Cube Portable Speaker

I hope it doesn’t give you splinters 🙂

Portable wireless keyboard made of premium Maple wood for tablets, smartphones and PCs equipped with Bluetooth. Each Board is made from a single piece of wood to preserve wood grain across shell and keys. The modern minimalist design preserves and magnifies the wood material. Based on high quality components & materials to maximize durability & reliability. Each Board is polished, oil-rubbed and assembled by hand in our workshop to offer a genuine & perfect finish.

Oree Wooden Keyboard